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The Music Maker
Apply to join

Independent label

A label for music with a story.

Choose your way in.

Or take the long way round

Our promise

  • Where the creativity is human-made.
  • The artist comes first.
  • AI empowers.

AI runs our operations: planning, metadata, pitching research, reporting and delivery tracking. The music stays yours, and it stays human.

What the label delivers

Everything around the music, done properly.

Release and distribution

Your music on the major streaming platforms, with the release planned, the metadata right and the date chosen with you.

Playlist and DSP pitching

Editorial pitches and curator outreach for every release, written around the story of the music.

Publishing administration

Help registering your works and following your royalties through the collecting societies.

Sync and licensing

Your catalogue put forward for film, series, advertising and brand work where it fits.

Artwork and campaign assets

Cover art, canvases and campaign visuals under one art direction, made for each release.

Release analytics

Clear reporting after every release, and the next step planned from what the numbers show.

Latest releases

New from the label.

Artwork of Le Guerrier Déchu by Jules Dekker

Single · October 2026

Le Guerrier Déchu

Jules Dekker

Open in Spotify
Artwork of The Orchestrated Universe by Sacha Hoedemaker

Single · September 2026

The Orchestrated Universe

Sacha Hoedemaker

Open in Spotify

All releases · Meet the roster

How it works

From first listen to the next release.

  1. 01

    Apply

    Share two or three finished tracks and tell us where you want your music to go.

  2. 02

    Review

    Sacha Hoedemaker reviews applications as A&R and creative lead.

  3. 03

    Sign

    We agree the terms with you before anything is released.

  4. 04

    Release

    Distribution, artwork, metadata and pitching, planned around your story.

  5. 05

    Grow

    Reporting after every release, and the next one planned together.

Apply to join

The ear behind the label

Led by Sacha Hoedemaker.

3,000+

live shows as Music Director at Boom Chicago

50M+

streams worldwide for Sacha Hoedemaker's music

Emmy

music featured in Joseph Gordon-Levitt's Emmy-winning series Create Together

For brands

Music that makes a moment.

Live music direction for events, scoring, sonic branding and sync.

Explore brand servicesSend a brief

From the Journal

News from the label.

The Chord Inside Our Logo: Sonic Branding You Can Play

Our new logo is four gold piano keys. On our website they play an E flat major seventh chord. Here is why a brand should have a sound of its own.

Read the story

What a Modern Music Label Looks Like in 2026

Artists need more than distribution. What a modern independent label does in 2026, and how The Music Maker works: AI-run operations, human-made music.

Read the story

How to Release Your First Song: 5 Essential Tips

Releasing your first song? Five essential tips from The Music Maker on sound, story, distribution and building an audience before and after release day.

Read the story

All Journal posts